Students to attend PRSSA National Conference

Matt Culbertson, president of the ASU chapter of PRSSA, said the national conference would be a chance for the organization as well as ASU to be represented on the national level. (Stephanie Snyder/DD)

Eleven students from the ASU chapter of Public Relations Student Society of America will be heading to Washington D.C. this weekend for the PRSSA National Conference.

According to PRSSA’s website, the PRSSA National Conference “is the biggest annual meeting of public relations students in the United States, gathering more than 1,000 students for a weekend of networking, professional development, career preparation and leadership training.”

Matt Culbertson, president of the ASU chapter of PRSSA, said the national conference would be a chance for the organization as well as ASU to be represented on the national level.

“It will be a great opportunity for us to get our names out there, to hand out business cards, to make those connections, and to talk to PR professionals from around the country to get a better sense of the industry,” Culbertson said.

The national conference will give students a variety of perspectives as to how the public relations industry works as well as a chance to meet and interact with future public relations leaders in America, he said.

“In 10 years, these will be the people who will be calling the shots, moving the market, changing the market,” Culbertson said.

Omar Zamora, a journalism senior, said he is excited to go to the conference in hopes of meeting different professionals, creating lasting relationships and hopefully finding mentors to further his future career.

“Being in PRSSA gives you a lot of opportunities to meet other people in the community,” Zamora said. “Being able to go to the national conference is just a bigger opportunity to get those different contacts that one wouldn’t usually be able to get.”

Rachel Cohen, a journalism sophomore, and the publicity director for PRSSA, said she is looking forward to all the different seminars in order to learn more about PR and to increase her communication skills by interacting with the different attendees.

“Public relations is a very broad major; there is a lot of things you can do with it,” Cohen said. “Hopefully, I’ll meet a lot of executives from all sorts of companies so I can talk to them, sell myself to them and hopefully get a job or internship in the future.”

The PRSSA National Conference is just one of the many ways for the students of the ASU Chapter of PRSSA to get their names out there and to make connections.

According to the website, PRSSA is a “pre-professional student run organization that seeks to further the practice of public relations through professional training, leadership development and education in the highest ethic and principles.”

The goal of PRSSA is to help students succeed in the public relations field through activities such as: training sessions with public relations professionals, community service projects and charitable work, and shadow days and social events for students to interact with public relations professionals.

Contact the reporter at jessica.s.choi@asu.edu

This article has been revised to reflect the following clarification:

Clarification: October 18, 2010

An earlier version of this article did not accurately reflect the number of students that ended up going on the trip to the PRSSA National Conference in Washington D.C. Originally, the article said 12 students participated in the trip, but following the publication of the article, Matt Culbertson, president of the ASU chapter of PRSSA, notified the Downtown Devil that only eleven students were able to make the trip after one student had to cancel “at the absolute last minute.”