Enrollment coaches provide incoming ASU students with resources, help transition

(Alexis Macklin/DD)
Prospective ASU students will now have enrollment coaches as a resource to transition to college life. The university hopes the new program will increase enrollment numbers to all four campuses. (Alexis Macklin/DD)

Student enrollment coaches, a position new to ASU this semester, work with prospective Sun Devils to provide information and answer questions about the university.

“As soon as a student is admitted, the first phone call they will receive will be from one of the coaches,” Admission Services program coordinator Leslie Feldman said.

The enrollment coaches program is new across ASU’s four campuses. Each campus has a designated amount of coaches to represent the colleges based there.

Currently, the Downtown campus has five enrollment coaches: two coaches for the Walter Cronkite School and one coach each for the College of Nursing and Health Innovation, College of Public Programs and College of Health Solutions.

The student coaches vary in grade level, home state and interests, but in order to qualify for the paid position, each needs to be outgoing and knowledgeable about ASU, Feldman said. The coaches should be involved in campus life and be able to answer any questions prospective students might have.

“We are expected to know information about every college here on campus and be able to answer any questions newly admitted students might have,” nonprofit leadership and management junior and enrollment coach Alex Marron said.

The most common questions coaches receive are about scholarships, transportation, student housing, class ratios and extracurricular opportunities.

“Both students and parents all have specific questions about the Downtown campus and it is our job to answer them personally,” Marron said.

Students receive extensive training for their positions, from phone etiquette to effective tour guiding techniques. Each coach is currently in charge of around 200 students.

Prior to a new student’s enrollment, coaches are responsible for giving prospective students and their families private campus tours, helping students with any paperwork, and being a part of Sun Devil Day, an open house and campus experience for prospective students. Enrollment coaches work throughout the year with undergraduate admissions counselors and college deans.

Feldman said what’s unique about this position when compared to other admissions positions is the personal communication prospective students receive from their coaches. All information and campus visits will be personalized and tailored to different student’s needs.

“We want to get students excited about attending ASU and being on this amazing campus,” exercise and wellness senior and enrollment coach Shannel Ulep said.

Feldman said the hope for the program is to see student enrollment numbers increase. Depending on the program’s success, there may be a need for more enrollment coaches in the future, she said.

Feldman said she hopes the new program will show ASU’s commitment to all future students.

“This position is a lot of fun,” Marron said. “It is so exciting being the first person to tell new students ‘Congratulations on your acceptance and welcome to ASU.’”

Contact the reporter at hanbing.zhang@asu.edu

Correction: Nov. 24, 2013

A previous version of this article incorrectly stated that Mary Lou Fulton Teachers College has one enrollment coach at the Downtown campus.