Local designers on display at design week

Phoenix Design Week begins Monday at the Phoenix Convention Center. (Kristin Fankhauser/DD)

The Phoenix Convention Center will host the fourth annual Phoenix Design Week beginning Monday to showcase local and international designers through interactive exhibitions and presentations.

The event showcases what local and international designers have focused on in the past year.

Phoenix Design Week aims to involve the audience and local community through free and paid events targeted to draw a diverse crowd.

Bill Backus, a member of AZ Pro Group, an event sponsor that specializes in creative logos for vehicle wraps, said Phoenix needed to have a reputation as a city for designers.

“We sponsored (the event) to put Phoenix on the map in the world of design,” Buckus said. “There is a lot of talent in Phoenix and it tends to get overshadowed by other places. We wanted to highlight local creativity.”

Passersby are invited to see the design collections displayed at the event. Also in the mix will be a raffle for a copy of Adobe InDesign CS6.

An exhibit of posters from Pedal Craft, a bicycling and art event, will be shown at the convention featuring the bicycle-themed designs of local artists.

Pedal Craft organizer Jonce Walker called the event “a show that highlights the growing urban bike scene and growing urban design community.”

The free event will display some of its exhibitions on Roosevelt Row for the public to see.

Twenty-five of the poster submissions will also be for sale at the event at $20 per poster. A percentage of the proceeds will go towards Rusty Spoke Community Bicycle Collective, an organization that advocates for the local bicycle scene.

Last year, Phoenix Design Week was two weeks long and consisted of three conferences — Exposed, Pivot and Thrive.

Mark Dudlik, vice president of design organization AIGA Arizona, said the 2011 event was hectic. This year’s program reverted back to a six-day schedule, which is more focused, he said. This year they only have two conferences, titled Here and Now.

“Last year was an anomaly. This year we are going back to normal,” Dudlik said.

The convention will also include nationally known speakers.

Armin Vit, the principal of Texas-based graphic design firm UnderConsideration, will speak at the convention. Vit will talk about some of UnderConsideration’s most influential projects in the last year.

Author Sam Harrison will also speak at the event. Harrison wrote to help people find their creative side in his book “Zing!: Five Steps and 101 tips for Creativity on Command.”

Contact the reporter at jesse.millard@asu.edu