Roosevelt Row plans to increase business and help shoppers avoid the daytime heat by staying open after the sun goes down with its “Vampire Hours” campaign, taking over from June 6 to Sept. 1.
Various restaurants, shops and galleries that call downtown Phoenix’s Roosevelt Street — and the surrounding areas — home will welcome patrons from 4 p.m. until 9 p.m. or later, according to Roosevelt Row’s website.
Restaurants participating include Phoenix Public Market Cafe, Pomo Pizzeria Napoletana, Welcome Diner, Jobot Coffee and Dining, and Melt. Many restaurants in the area won’t change their business hours because most are open until midnight or 2 a.m. and will continue to open at their regular time, rather than 4 p.m. Some have even provided special deals during Vampire Hours.
Carly’s Bistro will offer a dollar off their popular Bloody Mary cocktail, said bartender Christopher Parker. Bliss/ReBar hosts a reverse happy hour at 9 p.m. on weekdays and will have a $20 bottle of wine and cheese board special every Tuesday and Thursday, manager Hillary Catlin said.
“Everyone likes to go out in the summer,” Catlin said. “But since it can be slow, the Vampire Hours promotion will definitely help business and keep the area busy.”
Downtown Phoenix resident Nora Alnasser, 22, said the new Vampire Hours are amazing because there’s a large student community near downtown Phoenix and younger people enjoy being able to pick up a late-night snack that’s nearby.
Short Leash Hot Dogs’ Sit … Stay restaurant also plans to offer specials, but hasn’t determined them yet, said co-owner Kat Moore. Moore also serves as secretary for the Roosevelt Row Community Development Corporation and said the key to the success of Vampire Hours is for everyone involved to talk about it and encourage customers to go see places that aren’t usually open at night.
“(Roosevelt Row CDC is) big on community partnership and (we) support each other,” Moore said. “Because of all the other businesses, we succeed.”
Retailers on Roosevelt Row, including Made art boutique and Fifth Street Paint Supply, are open during official Vampire Hours on all or most weekdays, the earliest being 4 p.m., according to their websites. Weekend hours differ per location.
Black N Blue Vintage, however, opens at 2 p.m. Tuesday through Saturday and at noon on Sundays, according to its Facebook page. Bud’s Glass Joint and Revolver Records extended their hours to 9 p.m. or later for all days but Sundays but will still open at their regular times, as listed on their websites.
The biggest reason Vampire Hours will benefit businesses is because it attracts a different demographic and will generate more foot traffic at night, said Jared Cox, manager of Revolver Records.
Even other businesses that aren’t formally part of Roosevelt Row CDC but are in the area extended their hours. Pallets Food and Bar will open between 3 p.m. to 4 p.m. and stay open until midnight on weekdays beginning in mid-June. They will also offer a few deals, including a $4 daily selected cocktail and $5 for a California roll, edamame and a drink.
Taxidermy and natural-history shop Curious Nature extended its regular hours to 8 p.m. and appointment times to 9 p.m., owner Mason Conway said.
Merissa Vega, 21, another downtown Phoenix resident and an employee at Roosevelt Point Apartments, said Vampire Hours are a great idea because now she won’t have to go to Tempe to grab dinner.
“Most residents will like it a lot, I think, because the biggest complaint I hear from residents is that businesses close too early,” Vega said.
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