Local music festival TrueDTPHX brings community and artists together for a weekend

TrueDTPHX, a weekend long event in downtown Phoenix, will bring the community together at attractions including a Saturday farmer's market from 8 a.m. to 10 p.m. at the Phoenix Public Market. Other festivities include a sidewalk sale on Roosevelt Row and a life-size foosball game at Kitchen Sink Studios. (Sarah Kolesar/DD)
TrueDTPHX festival will feature attractions including a Saturday show at the Phoenix Public Market, a sidewalk sale on Roosevelt Row and a life-size foosball game at Kitchen Sink Studios. (Sarah Kolesar/DD)

As Super Bowl Central transforms downtown Phoenix into an NFL-themed park, TrueDTPHX is prepared to celebrate all things local and connect the community.

The two-day free local music festival begins Friday, Jan. 23 and will roll on to Saturday, Jan. 24 at Civic Space Park, located near Central Avenue and Van Buren Street.

“TrueDTPHX is bringing our city’s culture to life in a big way,” said Sara Anderson, Downtown Phoenix Partnership’s director of events. “The festival is our opportunity to showcase the music scene … We do music really well.”

Downtown Phoenix Partnership collaborated with True Music Xperience, the crew who also put on the 2013 True Music Festival, to organize the festival.

Friday night’s line-up primarily consists of indie-pop and electronica acts from 7-10:30 p.m., while Saturday will feature more jam-rock and multigenre music from 3-10:30 p.m. Some of the local musicians set to perform include Jared & The Mill, Luna Aura, Decker and Captain Squeegee.

The members of Jared & The Mill, who have opened for the likes of Zac Brown Band and The Killers, said they are especially excited to share their music with the public.

“TrueDTPHX is going to be an awesome night,” Jared Kolesar of the band said. “To celebrate the music coming out of the Valley is not only an important event to the local bands busting their asses to do what they do, but it is also an opportunity for the people of Phoenix to expose themselves to the art coming out of their community. We can’t wait to party with our fellow bird-city bands.”

There will also be visual artists performing at TrueDTPHX. Local painter and designer Isaac Caruso will be creating a collaborative community art piece with the help of the public in Civic Space Park.

The celebration will expand from Civic Space Park to Phoenix Public Market with an electric dance party and light show following the weekly Saturday morning farmers market. DJs Ascension, Klu and Sean Watson will provide the beats.

“The cafe is a leader in the local scene, and having an event like this that ties in the community during an event like the Super Bowl brings positive engagement,” said Katie Faller, an employee at Phoenix Public Market Cafe.

TrueDTPHX will continue up the block to Roosevelt Row. Much like First Friday art walks, TrueDTPHX will include a variety of events all along Roosevelt Street. Local vendors, from artwork and jewelry sellers to food trucks and gadgets, are scheduled to populate the area.

Through hosting events such as TrueDTPHX, Downtown Phoenix Inc. and affiliated organizations continue aiming to show Super Bowl tourists how Phoenix is a diverse and vivacious city.

“TrueDTPHX highlights the diverse group of partners who are contributing to our increasingly vibrant downtown, ranging from Roosevelt Row to the Phoenix Convention and Visitors Bureau,” said David Krietor, CEO of Downtown Phoenix Inc.

For more information on the weekend’s schedule, tickets and a guide to navigate your experience, visit http://www.downtownphoenix.com.

Contact the reporter at catherineann.nolen@asu.edu