Phoenix’s Arizona Center: Landmark adapts to a new era

Arizona Center, along Third Street (Lisa Diethelm/DD)

Soft murmurs of footsteps echo through the Arizona Center’s open courtyards as sunlight filters through palm trees, casting a golden glow on the vibrant murals in the walkways. Office workers grab a coffee, students settle into a cozy corner with their laptops, and families stroll through shops. A friendly, welcoming vibe fills the air, making this downtown oasis a lively hub for work, play, and connection. 

Originally developed over 35 years ago by the Rouse Company as a retail and office superblock, the Arizona Center is now transforming with the growth of downtown Phoenix. Faith Burton, director of special projects, explains how the once car-centric, inward-facing complex is evolving into a pedestrian-friendly hub.

“We’re reintroducing people to the Arizona Center,” Burton shares, “and we’re excited to see it become a welcoming, modern space for the community.” 

New dining options, public art installations, and community events are all part of aligning the center with Phoenix’s dynamic culture. 

Evolution and Challenges

Over the years, the Arizona Center struggled to retain tenants as downtown Phoenix expanded. Previous owners undertook major renovations to open the structure and modernize its exterior, but these efforts were disrupted by the COVID-19 pandemic, delaying new businesses and reducing foot traffic.  

In the summer of 2023, Burton’s local family took over, focusing on community engagement and reviving the space. The family has worked to bring in local businesses and create a welcoming environment for visitors and residents alike. 

 “This was my mall as a child. We used to ride our bikes down to this food court,” Burton reminisces. “So we really care about what happens to the center, and with the local presence we’re on site every day to ensure it serves the community well.”

A Hub for Community and Innovation 

More than just a commercial space, the Arizona Center has become a hub for community engagement. Events like Family First Fridays, Indigenous People’s Day celebrations, and a variety of local art installations have transformed the center into a family-friendly destination. These efforts, along with others like community playdates for families and roller rink nights, offer something for everyone.

One of the center’s most exciting innovations is the introduction of new dining options. Soon, the Arizona Center will welcome a Mexican restaurant called “Origen,” a high-end steakhouse, and a quick-serve pizza concept called “Doughboy.”

 “These concepts are really going to change the landscape of dining in this area,” Burton notes, emphasizing the unique experience each restaurant will offer. 

For students at Arizona State University’s Phoenix campus, these changes are particularly exciting.

 “I’m always wondering if there are more food places opening up that I can go to,” says Evan Barcanic, a third-year ASU student who frequently passes through the Arizona Center. “So when I pass through on my way to class, I can get something to eat.” 

Looking Ahead

As the Arizona Center transforms, it reflects the journey of downtown Phoenix, emphasizing the city’s rich past while anticipating an exciting future.

“We’re listening to the community and making sure the Arizona Center continues to be a place where people want to gather, explore, and connect.” Burton said.

Edited by Shi Bradley