As March Madness Final Four comes to Arizona, fans, visitors and residents will have time to enjoy more than just basketball.
Downtown Phoenix will host events to celebrate the Final Four that are affordable and fun for all ages, including musical festivals, sports-related events and activities for the entire family. The Final Four isn’t just a time for basketball; it’s also a time for fun celebrations all over the city. Here are a few.
College Basketball Celebration with Roosevelt Row and DesSoto Central Market
March 31 – April 3
DeSoto Central Market
Roosevelt Row and DeSoto will be hosting a three-day music and sports celebration. There will be a beer garden, live music, and music by DJ Mr. PHX. More information can be found here.
March Madness Music Festival
March 31- April 2
Margaret T. Hance Park.
It is a free three-day concert with artists including The Chainsmokers, Blink-182, Grouplove, Macklemore and many more.
Final Four Fan Fest
March 31 – April 3
Phoenix Convention Center
Presented by Capital One, Fan Fest includes youth clinics, giveaways, concerts, interactive games, special appearances, autograph signings, etc.
Final Four Fan Dribble
April 2 at 11 a.m.
Starting location at Heritage Square, 113 N Sixth Street.
Children 18 and under are invited to participate in this free event, where they will dribble basketballs down to the heart of downtown Phoenix.


