Downtown Phoenix’s Kaleidoscope Juice, located on First and Washington streets in the same space as Cartel Coffee Lab, released a new menu earlier this month that includes breakfast and lunch snack foods.
The menu was created by co-owner Alexandra Maw, and it continues the same healthy and organic aim of the juice bar. She said the idea came about just a little over a month ago.
“I love making new menu items. It’s my favorite thing to do,” Maw said. “We just felt like there was so much more we could be doing. I got into the kitchen and started playing around and I spent the first week 24/7 in there experimenting.”
Some of their new items include burritos, sandwiches, salads and paninis. Everything on the menu is under $11 and made fresh to go, using ingredients that are known to have health benefits such as chia seeds, quinoa, kale and more.
“Before we just had grab n’ go salads, and now we have street tacos and protein bowls and a bunch of other awesome items,” said Kylee Lowe, an employee of Kaleidoscope. “We tried to keep the pricing down for college students because we know most of them aren’t working.
Kaleidoscope aims to provide their patrons with 100 percent organic fruit juice concoctions full of vitamins and super foods to keep them going throughout the day.
“I’ve tried all of the sandwiches and the tacos,” said Joseph Sardella, a downtown resident and employee of Cartel Coffee Lab. “They’re all so good.”
As an ASU alumnus herself, Maw was able to start her juice business in 2012 with the help of a $6,000 grant provided by the Edson Student Entrepreneur Initiative. She partnered with her mother, Andrea Maw, to try and bring healthy alternatives to hundreds throughout the valley.
The company is based in Scottsdale where they create their signature juice drinks fresh and send them out to their other locations every morning. They were previously located at CityScape but the site moved to its current location in May. Their other locations can also be found in Downtown Scottsdale, North Scottsdale and Optima Sonoran Village.
Contact the reporter at Sydney.Abeyta@asu.edu.
