Is it your turn to say yes to the dress? Luv Bridal’s wide selection of gowns offers something for every bride.
Located on the corner of 7th St. and McKinley St., Luv Bridal describes itself as a “high-end bridal salon selling a range of designer wedding dresses & accessories in an elegant venue.”
Luv offers wedding dresses, accessories, and one-on-one services to brides.
Luv primarily carries dresses from four designers: Madi Lane, Mia Solano, Evie Young, and Pronovias. The first three designers are Australia-based and Pronovias is based in Barcelona, Spain. Between these four designers, senior stylist Gabriel Mohler says there is something for every bride.
“We have an amazing selection of gowns for our community of people. I mean, you can be any person you want here. I feel like shops will have a particular look they go for, but Luv is universal in the types of people we want to cater to. We cater to all types of sizes and styles – whether you want to be a boho bride or more classic and simple. I just love the selection and range of price points that work for basically anybody,” said Mohler.
Luv’s one-on-one service sets it apart from many other bridal shops because it pairs one stylist to one bride. This allows Luv’s stylists to truly focus on the brides, ensuring the best experience possible.
“Some bridal shops do two brides for one stylist and you kind of lose the intimacy and connection,” said Luv Bridal showroom manager Jenna Santarelli.
The one-on-one experience begins before the bride even steps into the shop. Stylists will get in touch with the bride prior to their appointment to get a sense of what the bride is looking for, which ensures that stylists are as prepared as possible when the bride arrives.
Luv also prides itself on the positive experience it creates for its brides.
“We try to ensure the best bridal experience possible for every bride that walks through our doors. We want our brides to feel comfortable and like we’re their best friends. We don’t want them to feel pressured in any type of way,” said Luv Bridal team lead Melissa Nelson.
However, the bride’s experience at Luv extends beyond just the bride.
“We focus on the bride’s experience, and that goes not just for the bride, but the people on the couch – the mom, the daughter, whoever the entourage is. We will make sure that we take care of them and that they’re not just sitting there, but that they feel just as important as the bride,” said Santarelli.
Luv’s ability to follow through on its goals for its brides and entourages is evident in the company’s success.
“I’ve worked for the company for five years now, and when I started there were just three showrooms and our corporate office had four employees. Within the last year we have tripled in size at the corporate office and within the last two-and-a-half to three years we have gained two new showrooms,” said Luv Bridal operations manager Jackie Webb.
Webb added that Luv’s success allows it to keep expanding.
“Since 2019, we have opened two new stores and we just signed on a new location too. So in the next six months we’ll have our sixth location open,” said Webb.
Contact the reporter at @avryan@asu.edu
